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He reportedly once had his bodyguards eject a local radio personality who had been hired as a DJ and jumped into the swimming pool naked. However, in contrast to Hugh Hefner, who threw wild parties at his Playboy Mansions, life at Guccione's mansion was remarkably sedate, even during the hedonistic 1970s. Guccione would sometimes take several days to complete a shoot.Īs the magazine grew more successful, Guccione openly embraced a life of luxury his former mansion is said to be the largest private residence in Manhattan at 22,000 square feet (2,000 m 2).

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Without professional training, Guccione applied his knowledge of painting to his photography, establishing the diffused, soft focus look that would become one of the trademarks of the magazine's pictorials. Due to Guccione's lack of resources, he personally photographed most of the models for the magazine's early issues. The magazine was founded on humble beginnings. Salisbury, Gail Sheehy, Robert Sherrill, Mickey Spillane, Ben Stein, Harry Stein, Tad Szulc, Jerry Tallmer, Studs Terkel, Nick Tosches, Gore Vidal, Irving Wallace, and Ruth Westheimer (Dr. Boyle, Alexander Cockburn, Harry Crews, Cameron Crowe, Don DeLillo, Alan Dershowitz, Edward Jay Epstein, Joe Flaherty, Chet Flippo, Albert Goldman, Anthony Haden-Guest, John Hawkes, Nat Hentoff, Warren Hinckle, Abbie Hoffman, Nicholas von Hoffman, Michael Korda, Paul Krassner, Michael Ledeen, Anthony Lewis, Peter Manso, Joyce Carol Oates, James Purdy, Philip Roth, Harrison E. Contributors to the magazine included such writers as Isaac Asimov, James Baldwin, Howard Blum, Victor Bockris, T.C. Karpel, James Dale Davidson, and Ernest Volkman exposed numerous scandals and corruption at the highest levels of the United States Government. Guccione offered editorial content that was more sensational than that of Playboy, and the magazine's writing was far more investigative than Hefner's upscale emphasis, with stories about government cover-ups and scandals. Penthouse magazine began publication in 1965, in the UK and in North America in 1969, an attempt to compete with Hugh Hefner's Playboy. An April 2002 New York Times article reported Guccione as saying that Penthouse grossed $3.5 billion to $4 billion over the 30-year life of the company. In 1982 he was listed in the Forbes 400 ranking of wealthiest people.

5.2 Move from softcore to hardcore pictorials and backĪt the height of its success, Guccione, who died in 2010, was considered one of the richest men in the United States.